The Student Hub at Imperial College London is a place for students to get advice on all aspects of student life including housing, exams and finance.
They were planning a refurbishment and asked us to create an identity to help students recognise their area of the building.
We designed wall and floor graphics to brighten up the space and help students find their way around the area. A key feature of the design is a light grey isometric grid which allows flexibility for different shapes to be used within it containing photos, text, or block colour.
We created a style guide which specified a vibrant colour scheme, taken from the College’s broader colour palette. This was used by the Hub to choose the furniture colours, creating a cohesive and colourful space. The in-house team have also used the guidelines to apply the style to printed materials.
Photos © Thomas Angus at Imperial College London
We wanted to rebrand the Student Hub at Imperial in order to create a welcoming, modern and distinctive space that was easy to find by students and clear about what services were on offer. RF Design came on board and really understood what we wanted to achieve, producing unique designs that could not only work online but also print, including large floor and wall vinyls. Emma and Rachel were easy to work with and passionate about fulfilling the brief to the highest quality.
Digital Media Manager, Imperial College London